
Advanced Corporate Insights approached us as a start-up business. Apart from the name we were given a blank canvas to work with. Our first task was to design a strong brand identity that could be used across all materials. Although Advanced Corporate Insights was a start up business the two directors had a wealth of knowledge at their disposal due to their extensive experience in the field working at a senior level at many reputable blue chip companies. Our goal was to create an identity that was to be taken seriously by the blue chip companies who are now the target audience.
After a series of proposed solutions we all agreed the dynamic energy within the chosen logo was the way forward. We worked through a series of design development stages with the client to ensure that the logo was crafted to a high level. When the identity was agreed we moved on to design and print the stationery range shown below.
The stationery was printed on a Conqueror stock and the business cards were printed on a 400gsm board and matt laminated both sides to help achieve a high quality finish.
To strengthen the brand identity further we included the elements of the newly designed logo in elements of the webiste. The site layout was designed around the navigation structure which was established previously by working with the content provided by Advanced Corporate Insights. The initial template design and the template design development was undertaken whilst working with feedback from Advanced Corporate Insights. The key messages were picked out from the copy provided and used within the animated home page banner and rotating on the left column.The site build was initiated upon sign off of the developed template and the progress of the site build was tracked on our development server.
We were also happy to supply hosting, email support and email signatures. We would like to think we have set Advanced Corporate Insights off on the best footing possible and wish them all the best with their new venture.

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