Email Marketing
Sending HTML emails is a great way to communicate with your clients / customers regularly and is relatively low cost. We design and programme professional looking HTML emails to ensure that they achieve the maximum desired result.
Designing the Email
The design stage is tackled before any programming takes place. We will listen to your requirements and ask lots of questions if we are unsure about what you trying to achieve. An Initial design layout or layouts will be submitted for feedback and developed based on this feedback.
Programming and testing the Email
When programming HTML emails we take into account several important factors to ensure it reaches the maximum recipients. We can measure the spam levels and based on the result advise on content. We check for consistency by running inbox tests so we can view the emails on a variety of different email platforms. We use appropriate text in the alt image fields to ensure messages are understood even if the user has images disabled.
Sending and tracking the Emails
Most of our clients manage the sending of their campaigns themselves, if you don't have any experience with this we are happy to advise you. We recommend an online mail house called Mail Chimp. It's an easy to use system that importantly has some great tracking functionality, enabling you to gauge the success of your campaign.
