Keyword Research
Keyword Research is an important first step in setting up your SEO campaign. If you don't know what keywords you are trying to rank for how can you track your progress? If you are trying to rank for keywords that are too generic you may find that they have a huge amount of competition and you won't be able to get any where near page one.
The aim is to find keywords that are relevent to your business, have a high level of searches and a low level of competition. It may sound tough and for some businesses it is harder than others but without doing the research you will never know.
Some companies will guarantee page one rankings for irrelevent keywords, it is fairly easy to achieve page one results for keywords with low searches and low competition. These keywords will not generate traffic or convert business so please beware if you are approached in this way.
Top Level Keyword Research
We will undertake top level keyword research before we begin any SEO project. We need to know that the keywords we are looking to get ranked are realistic targets.
Deep Level Keyword Research
Deep level keyword research involves an extensive search on relevant keywords asscoiated with your target market. We will present a list of the most relevant broad and longtail keywords and phrases and will rank the keywords in terms of opportunity. The ranking system is calculated using a comparison formula between the search volumes and number of pages in competition. The number of keywords identified normally totals 300+.
We strongly recommend deep level keyword research unless you are alreadly sure of your target keywords. We often discover keyword gems whilst doing the research which allow us to get page one ranking for keywords with high traffic volumes. The reason they are gems is because they have relatively high traffic volumes for the number of pages in competition. We always refer back to the keyword research as we progress with the SEO project and find it helps the client understand the objectives of the project.
SEO needs to be done on a monthly basis because it needs to appear to be as natural as possible.
Our monthly SEO Packages have been developed using proven techniques. Find out more about our
SEO Packages.