PPC Consulting & Pay Per Click Management
Pay-Per-Click (PPC) is a performance-based online marketing model in which businesses bid for enhanced placement in the search results for terms that are relevant to their business. PPC ads are also popularly known as sponsored listings. You set the price you're willing to pay for each click and pay only when customers click through to your site.
Some advantages of Pay-Per-Click Advertising:
- Instantly send highly targeted traffic to your website
- Guaranteed page one position overnight
- Track the cost per sale / cost per lead
- Choose the exact geographic location for the display of the ads
How we can help optimise your PPC Campaign to increase your ROI
Google, Yahoo and Bing have made it very easy for business owners to setup their own PPC campaigns. The problem is many business owners don't know how to properly optimise the campaign and don't realise that regular supervision is essential. As a result many people lose faith in the system because they struggle to make a Return On Investment (ROI). There are many factors that can effect your ROI. We have the experience to ensure that your campaign is setup and managed to deliver the best ROI possible.
We have listed a few of the factors we take into consideration when setting up and managing an account:
- Improve Google quality score ratings
- Split testing of adverts for all adgroups
- Removal of low performing keywords
- Add negative keywords
- Set manual bidding and apply ongoing bid management
- Separate the display network
- Separate Broad, Phrase and Exact match keywords into different adgroups
- Setup of conversion tracking
- Setup several adgroups and apply only relevent keywords
- Create relevent landing pages
- Increase click through ratios
- Source websites to target and apply adverts via the display network
- Cost per conversion ceiling
- Google Analytics integration
To request a quote for PPC campaign setup and management please fill out our quote request form. We will endeavor to get back to you within 1 working day. Alternatively please call the studio on 01628 627853 (Maidenhead, Berkshire).