Search Engine Optimisation

There is a lot more to a great website than just design. We ensure that every new website we build is fully visible in the search engines.

We request our clients write a definitive keyword list before the site design begins. We offer advice on how to research your keywords and provide links to keyword tools. Some of these tools provide valuable monthly traffic figures for keywords as well as competitor levels.

We advise that the copy written for the site includes these keywords within the main text and importantly within the titles.

Some basic SEO rules we always use:

  • Keywords within page titles
  • Keywords within the page descriptions
  • Keywords within the copy
  • Keywords within alt image tags
  • Single H1 (HTML heading tag) containing keywords
  • URL Names to include keywords
  • Link titles (hover text on links)
  • Unique page titles and descriptions on all pages
  • W3c Compliant HTML and CSS code


Google Adwords

As well as looking after the organic (free) traffic we also set up and manage pay per click campaigns through google adwords. An adwords account is relatively easy to setup but optimisation and monitoring is the key to a good return on investment.

Google analytics screen shot